Welcome to WealthKernel Direct

We are giving fund managers the opportunity to make their business, digital, with the simplest of additions to their website. If you’ve been trying to keep up with the fast changing technology around investing and hampered by the high fees and impersonality of the fund supermarket providers, we have the tailored solution for you.

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Yannick Brunner
Active v Passive: Dawn of Digital

There is a certain irony to active management in that while there are many people involved all trying to put out a message, they often struggle to tell their story. In contrast, the passive community is unified; it articulates its value and really controls the narrative to the extent that active management has almost become a dirty word within retail investors and passive is now the default option in the retail space.

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Chris Barton
Retail Distribution? WealthKernel is where you need to be

With a single link, WealthKernel enables asset managers to distribute directly to retail investors without taking on additional technology or compliance risk.We offer a distribution solution that is ready to go straight out of the box, and that is just the beginning of what you can expect when working with WealthKernel.

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Chris Barton
How to build a Fintech startup — Chapter 3

Now that you’ve submitted the forms, the waiting game begins. The first step is being assigned an FCA case officer. At the time, the FCA informed us the average wait was 17 weeks, but that it could also take up to 6 months (or 12 months for incomplete applications). In our case, it took approximately two months, perhaps thanks to being a member of the Innovation Hub.

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Yannick Brunner