Female - first investment platform

Launching in 2023, Alpher is a new community-driven investment platform created to reshape the way women think about investing.

The platform intends to remove the existing barriers in place for women to invest independently while addressing the growing £15bn gender investment gap.

The Alpher logo above an illustration of their application shown on two smartphones.

How we helped

Alpher approached WealthKernel with an aim to launch faster and prioritise resources on its mission to support women with better investment services.

Partnering with WealthKernel will give Alpher access to our core investing infrastructure and flexible APIs. This will include brokerage and custodian services, fractional stocks and ETFs, portfolio management functionality, and access to UK tax account wrappers like ISAs and GIAs.#

The company aims to put women at the core by building a product that women want rather than what people assume they want. The partnership will enable them to enable this mission and launch their platform seamlessly.

Why it matters

Despite women adding approximately $5 trillion to the wealth pool every year, modern investment platforms still remain heavily dominated by and catered to the needs of male investors.

A recent study by BNY Mellon showed that only one in 10 women globally felt they fully understood investing, while just 28% of women felt confident about investing their money; 45% of women viewed the stock market as too risky for them.

Alpher aims to change this - providing women with support networks to build their investing confidence, as well as an investment solution built to enable women to grow their wealth independently over the long term.

Mini Maxwell, CEO and Co-Founder at Alpher says “…Partnering with WealthKernel to enable this vision was therefore an obvious choice for us, and will enable us to launch our platform seamlessly and effortlessly. Karan and his team’s commitment to Alpher’s overall direction has been amazing, and we can’t wait to put WealthKernel’s services to use to benefit our users. ”

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