Why it matters
Despite women adding approximately $5 trillion to the wealth pool every year, modern investment platforms still remain heavily dominated by and catered to the needs of male investors.
A recent study by BNY Mellon showed that only one in 10 women globally felt they fully understood investing, while just 28% of women felt confident about investing their money; 45% of women viewed the stock market as too risky for them.
Alpher aims to change this - providing women with support networks to build their investing confidence, as well as an investment solution built to enable women to grow their wealth independently over the long term.
Mini Maxwell, CEO and Co-Founder at Alpher says “…Partnering with WealthKernel to enable this vision was therefore an obvious choice for us, and will enable us to launch our platform seamlessly and effortlessly. Karan and his team’s commitment to Alpher’s overall direction has been amazing, and we can’t wait to put WealthKernel’s services to use to benefit our users. ”